LEAD GENERATION is the process of identifying and attracting potential customers for a business’s products or services. The goal of lead generation is to create a pipeline of qualified leads that the sales team can pursue to convert into customers.
- There are several ways to generate leads, including:
- Content Marketing: Creating valuable and relevant content, such as blog posts, ebooks, or videos, that attract potential customers and encourage them to share their contact information.
- Social Media Marketing: Using social media platforms to promote content, engage with potential customers, and drive traffic to a business’s website.
- Search Engine Optimization (SEO): Optimizing a business’s website and content to rank higher in search engine results and attract more organic traffic.
- Paid Advertising: Using paid advertising, such as Google Ads or Facebook Ads, to target potential customers and drive traffic to a business’s website.
- Referral Marketing: Encouraging existing customers to refer their friends or colleagues to the business.
- Events and Webinars: Hosting events or webinars to attract potential customers and capture their contact information.
Once potential leads are generated, businesses can use lead scoring and nurturing techniques to prfioritize and engage with the most qualified leads. The sales team can then work on converting these leads into customers through targeted sales strategies and personalised communication.
In summary, lead generation is an essential aspect of any business’s marketing and sales efforts. By identifying and attracting potential customers, businesses can build a pipeline of qualified leads that can be converted into loyal customers over time.
Success Formula 15
- [SF 15] – Case study of RM500 transaction
- RM15 costs per lead
- 15% closing rate
- e.g able to convert 15 leads into customer from 100 leads pool.
- *Assuming 1 transaction RM500
- Cost for 100 leads : RM1500
- Sales : 15 x 500 = RM7500
- Ads cost : 1500/7500 x100% = 20%
- ROAS – 1500:7500 = 5
Team of 6 (1-2-3)
TEAM 123 => 100K
1 Team Lead (Funnel designer)
2 Marketing (Content creator)
3 CS ( Customer Service)
150×10=1500
1000×7 = 7000
Total = 8500
Revenue : 35,000
SF 5000 + Master 4
Success Formula to generate SUSTAINABLE & SCALEABLE revenue.
ROAS 5
MASTER 4
MASTER 4 MAIN STEPS TO CREATE COMPLETE SALES CYCLE & LOYALTY CUSTOMER
Sales is indeed a fundamental aspect of business. Without sales, a business cannot generate revenue and survive in the long run. Sales are the process of selling products or services to customers in exchange for money.
SALES VS PROFIT!!!!
In summary, sales are a key of business success but PROFIT is crucial component for long-run business. Businesses need to have effective sales strategies and dedicated sales teams to generate revenue, build customer relationships, and stay competitive in the market. Remember! Only profitable business able to survive and only scaleable business can be expanded!
I designed a programme name DEP – DIGITAL ENTREPRENEUR PROGRAM and in collaboration with University which emphasising on SF15 & MASTER 4 for students to well-equipped with revenue generation KNOW-HOW.
Find details at http://trendglobal.co/dep